Taking a Bet on Orange
Often jewelry retailers are faced with the classic chicken-or-egg conundrum: Which comes first, supply from retailers or demand from customers?
Thought Leadership
Here are examples of recent thought leadership and marketing articles.
From Your Gas Bill to Starbucks: The Allure of Social in P2P
Millennial crowds are quickly incorporating P2P social payment app Venmo – are marketers and older generations soon to join the craze?
Got Staying Power? The Brand Endurance Matrix
In the marketing world, nothing is better than making a splash—right?
Flexibility
Sometimes brands really nail it. Other times, they flop and make a mess. What they do after that is crucial.
When Serialization Goes Bad: 3 Rules to Keep a Series From Falling Flat
Since the days of Scheherazade, a story has been broken into chapters and sequels and cliffhangers, driving audiences to the edge of insanity in anticipation of each new installment.
The Right Way To Unplug When You Go On Vacation
Vacations should be a time to escape work responsibilities, but leaving the office behind isn't always as simple as turning on your email auto-reply.
